Asian American Millennials are rising stars in the cultural influencer market, outspending American Baby Boomers and emerging as pioneers of technology and innovation.

As the fastest-growing minority group in the U.S., Asian Americans’ collective spending power is quickly becoming a focal point for aspiring brands.

This week, to celebrate Asian and Pacific Islander American Heritage Month, we speak with Selina Guo, Director of Strategic Planning, and Max Davidson, Chief Integrations Officer at Admerasia about Asian American market trends, implications for brand strategy, and combating xenophobia in the wake of COVID-19.

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