How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands

August 9, 2023 Author: Mario X. Carrasco

Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay ahead of the curve are working to foster genuine connections with consumers by committing to inclusivity in products and services and participating in meaningful community engagement. This is particularly important for hard-to-reach demographics, like multicultural consumers, who have endured generations of misrepresentation and underrepresentation in advertising.

While traditional advertising revolves around reaching the masses, often at the expense of the consumer experience, network marketing, on the other hand, leverages person-to-person interactions by independent sales teams to directly engage communities. Popular beauty brands like Avon, Mary Kay and Beautycounter have harnessed the power of this model, often referred to as multi-level marketing, to build global billion-dollar enterprises.

Yet, disparities between corporations and communities persist. There lies a need for adaptive strategies that bridge these gaps, ultimately culminating in enriched consumer experiences.

In this episode of The New Mainstream podcast, Dr. Raymona H. Lawrence, founder of Dr. Raymona H. Lawrence Coaching, LLC, explores the intersection between brands, communities and marketing strategies.