Hispanic Mobile Research

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2019 Women’s World Cup, A Marketing Opportunity For Hispanic Food Products

With the goal of reaching a viewership of one billion, the 2019 FIFA Women’s World Cup in France holds represents an incredible marketing opportunity for Hispanic food products. This year’s tournament, which began on June 7 and ends on July 7, is the most exciting Women’s World Cup yet for several reasons: France is still buzzing from their 2017 Men’s World Cup win, while the U.S. women’s team is heavily favored to win this year. Toss in some intense, off-the-field conversations about gender equality, and it’s easy to see why interest in the games is at an all-time high.

Mobile App Usage Among Hispanics Across Acculturation levels

There are just over 46 million Hispanic mobile phone users and this number is expected to grow to 51 million by 2020. Of this number, 84% own a smartphone (16% own a feature phone). When asked about their feelings toward their mobile phones, 27% of Hispanics say that they are addicted to them and over 23% prefer using a mobile device to a computer. While the numbers are compelling, insights into the similarities and distinctions across generational (acculturation) levels have been lacking, to date.

Mobile Accessibility Critical For Hispanic Respondents

Mobile friendly panel sites and apps are a must for all panels nowadays. With email waning in importance among millennials and even more so with Gen Z, panel companies are scrambling to move their panels to a more mobile friendly environment. Sometimes completely ditching the traditional panel portal and opting for a fully mobile application instead.

Hispanic Purchasing via Mobile Devices [Infographic 4 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 4.

November 17th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanic Purchasing via Mobile Devices [Infographic 3 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 3.

November 12th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanic Purchasing via Mobile Devices [Infographic 2 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 2.

November 4th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanic Purchasing via Mobile Devices [Infographic 1 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 1.

October 28th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanics vs. non-Hispanics Mobile Phone Use… Different and the Same

The question isn’t whether or not Hispanic consumers adapt to mobile technology faster than their non-Hispanic counterparts. We know they do. The same goes for the frequency of mobile phone use. The questions are… To what degree? and For what purposes?

March 11th, 2014|Blog, Hispanic Mobile Research|

Hispanic Mobile Research – Mobile Advertising to Hispanics