2020 has been one of the most polarizing years in recent history. A global pandemic decimated the economy, the murders of Ahmaud Aubrey, Breonna Taylor, and George Floyd sparked a worldwide outcry for social justice, and a contentious presidential election gripped the nation while the world watched. All these events culminated in a complex display of cultural dynamics that influence contemporary consumer attitudes and behavior.
In our 2020 ThinkNow Year-End Report, we examine these events through a multicultural lens to provide actionable insights on key consumer trends to watch heading into 2021.
This year has been one of the most polarizing years in recent history.