ThinkNow Voice™ – Total Market Smart Speaker Purchase Habits

  • Amazon Alexa is the top smart speaker product among the Total Market.
  • Smart speakers are most popular among younger consumers.
  • African-Americans and Asians are the most likely to own a smart speaker.
Report Abstract

We explore how multicultural consumers adopting smart speaker technology in the U.S.. The study contents include the following:

  • Top Smart Speaker Product In The Market
  • Smart speakers Most Popular Among Younger Consumers
  • Consumer Plans To Purchase Smart Speakers During The Holidays
  • And More...