ThinkNow Voice-Controlled Products Report Brief 2020

  • This report brief is based on a nationwide online survey of 1,500 American adults 18 to 64 years of age, conducted by ThinkNow during February 2020.
  • The sample was stratified or weighted with respect to race/ethnicity, age, gender and US region, per U.S. Census benchmarks.
Report Abstract

Our nationwide survey found that nearly 50% of U.S. households have smart speakers. In this report brief, we discuss the following key findings:

  • Which brand of smart speaker is most popular
  • The impact of household income on smart speaker ownership
  • The generation most likely to own smart speakers
  • Most popular smart speaker commands
  • Smart speaker consumer purchase intent
  • and more...