Mitú social media and digital usage 2018 report showed that Hispanics (earning $75,000+) outperform their non-Hispanic counterparts across many measures.
Hispanics (earning $75k) are the mainstream and should be a part of all “general market” efforts.
Future marcom efforts should include targeting Hispanics (earning $75,000+) to drive sales—and short- and long-term growth.
In our newest report, Social Media & Digital Usage in 2018, done in conjunction with mitu, we take a closer look at the latest social media and digital trends across all U.S. consumers. The study contents include the following:
Daily Device Usage - Hispanics Vs. NH Whites
Daily Digital Activity - Hispanics Vs. NH Whites
Digital Insights - Hispanics Vs. NH Whites
Smartphone & TV Usage by Daypart