ThinkNow Pulse™ Total Market Consumer Sentiment Report: Qualitative Insights

  • Hispanics across acculturation levels have mostly positive perceptions of the United States because it has provided personal, economic and professional opportunities for them and their families.
  • However the hardest thing about living in U.S. is withstanding the racial and/or ethnic discrimination that has increased with the election of the current President.
Report Abstract

In December 2016, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. As a follow-up to that study, we wanted to listen in on the conversations and ideologies driving those numbers. This new report focuses on the qualitative insights in the following areas:

  • Perception of U.S. Hispanics
  • Impact of the 2016 U.S. Presidential Election
  • Outlook on 2017 Following the Presidential Election
  • Outlook for the U.S. Economy in General
  • Economic Issues of Greatest Concern