ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent Report

  • Diversity and inclusion means "racial equality" for the majority of Americans.
  • African American and Hispanic repsondents are the most likely to support a company that makes a public commitment to diversity and inclusion initiatives.
  • DatafromThinkNowConneKt showsthatLGBTQIArespondentsaremore likely than the general population to unfollow or openly criticize a brand if they feel their content is not authentic.
Report Abstract

ThinkNow conducted a nationwide online survey of American adults to understand how consumers respond to companies that show a commitment to diversity and inclusion. Insights include the impact on consumer loyalty and purchase intent.