reports

Thinknow Mobile App Trends Report 2018

  • Nearly 9-in-10 American adults own a smartphone; over half own a tablet.
  • The majority of mobile device users download applications at least once a month. A smaller share (49%) remove apps from their devices once a month or more often.
  • Younger people are more likely to download an app to share with others, or to download an app for someone else to use.
Report Abstract

The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:

  • The majority of mobile devices users download applications at least once a month
  • Younger people are more likely to download an app to share with others
  • Users access their apps an average of 8x a day
  • And More...