Digital Cable continues to be the most popular type of TV service and now enjoys a stronger lead over Satellite TV. This lead is the result of a slight increase in use of Digital Cable and a significant decline in the use of Satellite TV.
Live TV viewership continues to decline as consumers opt-into on-demand services. Netflix and YouTube are now reported as the most common methods for watching TV programs.
Streaming reported as the Most Often used service for watching TV programming. Younger watchers are driving this growth with nearly all Gen Z and most Gen Y preferring this method.
This eye-opening report discusses the findings of our nationwide survey of consumers' media consumption habits and attitudes on various platforms including Live TV, streaming services, gaming, and social media. Insights include:
Type Of TV Service Used
Methods Used For Watching TV Programs
Use of Streaming Services For Watching TV
Popularity Of Mobile Devices For Playing Video Games
Appeal Of New TV Services