reports
ThinkNow Media™ Report 2018
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Overall, 4-in-10 American adults believe that owning a business is a strong indicator of success. -
The perception that owning a business is a strong indicator of success is felt strongest by Gen Z and Millennials.
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Aspiring business owners are most interested in the areas of restaurant/food/beverage and retail.
Report Abstract
ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services. The study contents include the following:
- Success and Business Ownership
- Business Ambition
- Motivation
- Obstacles/Challenges
- Business Owner Resources