ThinkNow Media™ Report 2018

  • Overall, 4-in-10 American adults believe that owning a business is a strong indicator of success.
  • The perception that owning a business is a strong indicator of success is felt strongest by Gen Z and Millennials.
  • Aspiring business owners are most interested in the areas of restaurant/food/beverage and retail.
Report Abstract

ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services. The study contents include the following:

  • Success and Business Ownership
  • Business Ambition
  • Motivation
  • Obstacles/Challenges
  • Business Owner Resources
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