ThinkNow Latinx Report Brief 2019

  • Based on our nationwide survey of 508 U.S. Hispanics.
  • Latino/Latina ranks second.
  • Social media favorite “LatinX” is the least preferred identity overall, resonating with only 2% of respondents.
Report Abstract

The report takes a closer look at how popular the term ”Latinx“ really is among U.S. Hispanics and if it has staying power.