ThinkNow Gen™ We Are Gen Z: Education Focus Report

  • Generation Z considers themselves American but cultural heritage is still very important.
  • African-Americans want to stand out for their culture the most; Hispanics are most likely to want to fit in with the mainstream.
  • Members of Gen Z feel empowered. Social media is an important outlet for them.
Report Abstract

In the second wave of the ThinkNow Gen TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at attitude Gen Z members towards education. The study contents include the following:

  • Cost Of College Is A Major Concern
  • College Degree As A Success Indicator
  • Advanced Degrees Are Viewed More Favorably By Young Women
  • Plans On Getting A 4 Year Degree
  • And More...