ThinkNow Gen™ We Are Gen Z: Education Focus Report
Generation Z considers themselves American but cultural heritage is still very important.
African-Americans want to stand out for their culture the most; Hispanics are most likely to want to fit in with the mainstream.
Members of Gen Z feel empowered. Social media is an important outlet for them.
In the second wave of the ThinkNow Gen TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at attitude Gen Z members towards education. The study contents include the following:
Cost Of College Is A Major Concern
College Degree As A Success Indicator
Advanced Degrees Are Viewed More Favorably By Young Women
Plans On Getting A 4 Year Degree