ThinkNow Entrepreneurship 2021

  • About half of African American/Black adults 18 to 64 years of age expressed interest in starting their own business.
  • Another 13% already own their own business; a slight increase from 9% in 2018.
  • Younger AA/Black adults ages 18 to 34 express the greatest interest in entrepreneurship.
Report Abstract

ThinkNow conducted a follow-up study to the 2018 report to evaluate the impact of the pandemic on entrepreneurship, specifically Black business ownership, in honor of Black Business Month. Insights include:

  • Interest in Entrepreneurship
  • Business Ambition
  • Motivations
  • Obstacles/Challenges