ThinkNow Cryptocurrency Brief

  • The majority of American adults are aware of cryptocurrency.
  • Men report significantly higher awareness of cryptocurrency than women.
  • Approximately 1-out-of-10 adults have purchased Bitcoin currency in the past 12 months.
Report Abstract

This report summarizes the results of a nationwide survey that looks at awareness and usage of cryptocurrency among the Total Market. Insights include:

  • Overall Awareness of Cryptocurrency
  • Awareness by Gender, Age, Ethnicity
  • Bitcoin Purchase Habits