reports
ThinkNow Corporate Social Responsibility Report 2020
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Our nationwide survey of American adults suggests that corporations’ support on social, community, and environmental causes have a positive to neutral impact on consumer perceptions of those organizations. -
Impact is statistically flat across ethnic segments but varies by age – with Boomers being the most likely to say that corporate investments in social causes have no impact on their perceptions of the company or their interest in their products.
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Most surveyed feel it is important for corporations to give back to the community during the COVID-19 pandemic.
Report Abstract
The report measures the impact of corporations' support of social and environmental causes on consumer brand perception and purchase behavior.
