ThinkNow Corporate Social Responsibility Report 2020

  • Our nationwide survey of American adults suggests that corporations’ support on social, community, and environmental causes have a positive to neutral impact on consumer perceptions of those organizations.
  • Impact is statistically flat across ethnic segments but varies by age – with Boomers being the most likely to say that corporate investments in social causes have no impact on their perceptions of the company or their interest in their products.
  • Most surveyed feel it is important for corporations to give back to the community during the COVID-19 pandemic.
Report Abstract

The report measures the impact of corporations' support of social and environmental causes on consumer brand perception and purchase behavior.