ThinkNow Corporate Social Responsibility Report 2020
Our nationwide survey of American adults suggests that corporations’ support on social, community, and environmental causes have a positive to neutral impact on consumer perceptions of those organizations.
Impact is statistically flat across ethnic segments but varies by age – with Boomers being the most likely to say that corporate investments in social causes have no impact on their perceptions of the company or their interest in their products.
Most surveyed feel it is important for corporations to give back to the community during the COVID-19 pandemic.
The report measures the impact of corporations' support of social and environmental causes on consumer brand perception and purchase behavior.