Uber is easily the most recognized sharing economy service, followed by Etsy and Lyft.
Awareness of the top sharing services is lowest among Hispanics and African-Americans. Whites and Asians tend to have higher awareness levels.
About half of US consumers have used the most popular sharing services in the past 12 months, with Uber and Etsy being the most common.
Report Abstract
Our report looks at awareness & usage of sharing companies and services. The study contents include the following:
Awareness of Sharing Companies/Services
Awareness of Sharing Companies/Services by Segment
Sharing Companies/Services Used
Sharing Companies/Services Used by Segment
Awareness/Usage by Hispanic Language Groups
Frequency of Using Sharing Services
Amount Spent Each Time
Demographics
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