Multicultural Digital Report 2018
The Multicultural Digital Report 2018 is a 100+ page resource for the U.S. marketing community—brands, agencies, and media companies—committed to driving growth with the U.S. multicultural population.
This report is unique in that it quantifies digital spend by ethnicity and race (a first for our industry) and provides empirical support for in-culture marketing. It also fills important gaps on digital usage and attitudes across a total market population.
Based on the significant landscape shifts over the last two decades, this report introduces new insights on how to maximize marketing effectiveness with multicultural consumers through digital media.