reports
International Soccer: United States Expectations for 2026
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What does the 2026 World Cup mean to American soccer fans? -
What is the excitement level among American soccer fans about the 2026 tournament?
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How optimistic are you about your favorite team’s chances of success in the World Cup 2026?
Report Abstract
ThinkNow conducted a quantitative study among a nationally representative sample of U.S. adults, with the objective of understanding how they prepare for, feel about, and participate in the lead-up to the international soccer tournament taking place in Mexico, the U.S., and Canada in 2026.
The study explores emotions, rituals, media consumption habits, use of social networks, as well as perceptions about brands, advertising, and influencers linked to the event.