reports

Hispanic Shopping Trends 2015

Hispanics are heavy online shoppers. Nearly all buy products online at least occasionally; one-third wish they could buy everything online.
The heaviest Hispanic online shoppers are males, bilinguals and 18 to 34 year olds. Households with $40K+ income are also heavier online consumers than those with under $40K.
A large share of Hispanic online shoppers (just over half) say they are buying more online now compared to one year ago. This increase is being driven by Millennials.

Report Abstract

An in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.

Find out the frequency of buying something online & in-person
Devices used when buying products online
Product categories bought online
And much more...

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