Hispanic Holiday Shopping

  • Inclined to make more trips: Spanish Dominant/Bilingual, With Kids, HHI>40K
  • A solid majority of Hispanic holiday shoppers anticipate traveling by car more than two hours from home during the holidays this year, compared to just 41% of non-Hispanics.
  • Hispanic consumers are only slightly less likely than non-Hispanics to have plans to do some of their holiday shopping online this season.
Report Abstract
In our 2013 Hispanic Holiday Shopping Study, we reveal the findings from our nationwide research:
  • Learn about Hispanics' shopping trip frequency for the holidays.
  • Find out how they are planning to shop this year.
  • Understand why in this season social media will be particularly important for marketers.
  • And much more...