Hispanic Consumer Sentiment 2014

  • Compared to last year, the economic situation and outlook among U.S. Hispanics shows improvement and/or greater stability going into 2014.
  • Compared to non-Hispanics, Hispanic consumers express greater optimism about the economy and their own household finances.
  • The desire for better gas mileage will be an important factor in new car and truck purchases for both Hispanics and non-Hispanics alike.
Report Abstract
In our 2nd annual National Hispanic Omnibus, we explore the state of Hispanic consumers. Download our complete findings right now:
  • Learn about the feelings of U.S. Hispanics towards the current economy and the future outlook.
  • Analyze trend data to compare this year's results.
  • Find out how Hispanic consumers are planning to allocate their spending dollars this year.
  • Understand the key issues of concern for Hispanic customers.
  • And much more...