The question of which language to use in advertising comes up frequently in Hispanic strategic planning since budgets don’t always allow for dual language campaigns. Could bilingual advertising be a viable solution? Download our complete study to read what we found in our research of a popular TV commercial.
- Learn what resonated with bilingual Hispanic and non-Hispanic viewers.
- Discover the potential impact of bilingual advertising on brand equity.
- Find out the challenges and tradeoffs among the target audience.
- And much more...