Hispanic 2014 World Cup

  • U.S. Hispanics are significantly more likely than non-Hispanics to be aware of and have plans to watch the World Cup.
  • Team USA is the team that both Hispanics and non-Hispanics are most interested in watching and most likely to be rooting for.
  • Of Hispanics planning to watch World Cup games 85% will watch them in Spanish at least some of the time.
Report Abstract
Just in time for the 2014 World Cup, we share our findings on U.S. Hispanic fans. Download our complete study right now:
  • Learn about Hispanics' technology, language, and team preferences for watching the matches.
  • Analyze the social plans that will take place among Hispanics during the event.
  • Find out which websites U.S. Hispanics plan to use to keep up with the World Cup.
  • And much more...