FIFA Women’s World Cup Report 2019

  • 3-out-of-10 U.S. adults have some interest in watching the 2019 Women’s World Cup.
  • Yet, overall awareness of this year’s soccer tournament is relatively low at just under one-third.
  • One-quarter of adults reported watching the 2015 Women’s World Cup, but one- third watched last year’s Men’s World Cup.
Report Abstract

The goal of our nationwide online survey was to measure awareness and interest in the 2019 Women's World Cup among U.S. Adults. The study contents include the following:

  • General Awareness of the FIFA Women's World Cup
  • Level of Interest in Watching the Women's World Cup by Age and Ethnicity
  • Archetype of the Typical Women's World Cup Viewer
  • Preferred Platform To View World Cup Matches
  • And More...