reports

Cheers To Culture Report 2019

  • Non-Hispanic Whites and Asians tend to associate premium more with Expert Craftsmanship.
  • Hispanics and Asians tend to associate premium more with Attractive Packaging.
  • Hispanics tend to associate premium with Exclusive Offerings.
Report Abstract

The U.S. has experienced a meteoric boom of multicultural consumers—yet marketers of premium and luxury goods have expressed little interest in culturally-driven marketing. Why? There’s a belief out there that as income rises, cultural attachments influence multicultural consumers’ shopping behavior less and less. Is that true? We decided to find out.

Read More...

thinknow CONNEKT

improve your kpi's today with thinknow connekt

Learn more