reports
Cheers To Culture Report 2019
-
Non-Hispanic Whites and Asians tend to associate premium more with Expert Craftsmanship. -
Hispanics and Asians tend to associate premium more with Attractive Packaging.
-
Hispanics tend to associate premium with Exclusive Offerings.
Report Abstract
The U.S. has experienced a meteoric boom of multicultural consumers—yet marketers of premium and luxury goods have expressed little interest in culturally-driven marketing. Why? There’s a belief out there that as income rises, cultural attachments influence multicultural consumers’ shopping behavior less and less. Is that true? We decided to find out.
Read More...