2022 ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent Report

Report Abstract

America’s youth are challenging brands to address societal stereotypes, and use their influence to support or disapprove of brands’ diversity and inclusion efforts. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we take a closer look at the differences in perceptions and expectations among key demographic groups compared to last year’s D&I report.