Cultural insights agency and Hispanic sample provider ThinkNow has upgraded its ConneKt audience planning and segmentation tool, promising a more robust platform with enhanced user experience. In addition, adtech professional Jonathan Saquicili has been hired as ConneKt Product Manager.
ThinkNow is a research technology company helping businesses and government agencies identify cultural drivers influencing consumer decisions, and owns and operates the DigaYGane.com Hispanic online panel. Its ConneKt tool enables brands to adapt to changing US demographics and develop effective audience planning and media strategies, and is described by the firm as 'the only audience planning and segmentation tool focused on helping companies reach, engage and authentically connect to multicultural consumers'.