ThinkNow Launches First MarTech Multicultural Segmentation Tool

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ThinkNow, a technology driven cultural insights agency, announces it has launched the first audience planning and segmentation tool focused exclusively on the multicultural market called ThinkNow ConneKt. The MarTech solution provides behavioral and psychographic data combining mobile intelligence, first-party data and panel profile insights to deliver a holistic view of multicultural consumers.

“ThinkNow ConneKt is the first tool to help digital marketers go beyond binary targeting efforts to connect with multicultural consumers in real-time to deliver higher ROI on their advertising investment,” says Mario X. Carrasco, co-founder and principal, ThinkNow.

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