NGL Collective Announces NGL Insights In Partnership With ThinkNow ConneKt

Read More

NGL Collective has announced the launch of NGL Insights in partnership with ThinkNow ConneKt, offering advertisers technology-driven cultural insights and over 1.5 million first party data points gathered across thousands of multicultural surveys, augmented by insights from NGL’s massive Hispanicize social influencer network.  Co-founded by actor John Leguizamo, NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinos (NGLs) across platforms in-language, in-culture, and in-context.

NGL Insight’s on-demand audience planning and segmentation tool powered by ThinkNow ConneKt delivers highly accurate multicultural consumer data around which multi-dimensional Latinx personas can be created with over 1,000 consumer attributes.  With that as the foundation, NGL can then overlay influencer surveys coupled with brand lift and content effectiveness studies to round out the insights process from strategic planning to ROI and ROE measurement.

Continue reading...