Thinknow Media:
Curated media + zero-party audiences for culturally precise, measurable outcomes

Powered by Nexxen Curated Marketplace

ThinkNow Media is the activation layer on top of ThinkNow Audiences — a managed, hybrid media solution that combines ThinkNow’s zero-party, self-identified audience intelligence with curated programmatic supply through Nexxen Curated Marketplace. We help political/public affairs and brand marketers run campaigns with stronger quality control, cultural/contextual alignment, and consistent reporting across channels.

BUILT FOR THE NEXT ERA OF PROGRAMMATIC

Cookie deprecation and identity fragmentation are reducing signal reliability and increasing waste. ThinkNow Media is built for the future by prioritizing:

ThinkNow icon - Blog

Zero-party audience truth

Self-identified, consented signals.

Curation

Audience and inventory packaged intentionally.

Governance and transparency

Clear controls and reliable reporting.

What We Deliver:

  • Curated Audiences (ThinkNow-first; partner data optional): Zero-party, self-identified multicultural segments built from ThinkNow research, including crossover and language nuance (Spanglish and cultural context). Custom segments are available for geography, messaging strategy, and campaign objectives.
  • Curated Supply + Inventory (via Nexxen Curated Marketplace): Curated inventory packages aligned to campaign objectives and audience strategy, designed to reduce wasted impressions and improve consistency across buys through powerful quality control levers.
  • Managed Activation (Hybrid Model): ThinkNow Media manages planning and execution end-to-end, with optional client/agency collaboration covering strategy, pacing, optimization during flight, and reporting for next-flight improvement.

Who It's For:

  • Launch Focus: Political & Public Affairs: Ideal for persuasion, mobilization, issue advocacy, and awareness—when cultural relevance and quality control are non-negotiable.
  • Agency Programmatic & Trading Teams: For teams that need curated deals and faster deployment.
  • In-house Brand Teams: For brands that need scalable reach with guardrails and measurable delivery.

Why is ThinkNow Media?

Our differentiators rely on a zero-party foundation utilizing self-identified inputs rather than inferred-only audience guessing. We ensure cultural and contextual relevance alongside political-ready discipline, focusing on geo-specific planning, flighting, and frequency management.
Channels Supported

We execute across major programmatic digital channels supported by Nexxen:

  • CTV (Connected TV)
  • Online Video (OLV)
  • Display

Measurement & Reporting

Nexxen reporting provides standardized visibility across channels, including:

  • Reach and frequency (cross-channel where available)
  • Delivery and efficiency (impressions, CPM, and video delivery metrics)
  • Quality signals (brand suitability and contextual alignment)
  • Attention measurement and in-flight optimization learnings

How it Works

Define

Objective, geography, and audience priorities.

Select

ThinkNow Audiences (add partner audiences only if needed).

ThinkNowSynthetic_3-Delivery2

Activate

Optimize, and report with standardized visibility through Nexxen.

Build

Curated inventory packages in Nexxen Curated Marketplace.

FAQs

To protect outcomes and ensure sufficient learning and optimization, our recommended minimums for managed/hybrid execution are:

  • Minimum campaign investment: $50,000 per flight (any channel mix).
  • CTV-forward programs: $75,000 per flight (recommended).