Modern-day corporate America has a uniform – typically white, male, and of certain affluence and political view. However, diverse talent across the board is calling for a new lens that promotes diversity, equity, and inclusion initiatives both within and outside of organizations.
Marketers and researchers of color, for example, seek equity in pay and more seats at the table, as well as equal opportunity. (more…)
After 18 months of virtual interactions due to COVID-19, market researchers and industry insiders reconnected in-person this month in sunny Pasadena, California, for SampleCon 2021. Held at the luxurious resort, "The Langham," it was the best way to bring the conference back and regain a sense of normalcy.
From day one, you could hear and feel the excitement of new trends in the online sample industry. The consensus – business is good. (more…)