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The Evolution of Online Sample In A Post-COVID World

If passenger volume at airports across America is any indication, domestic travel in the U.S. is rebounding from the pandemic, a hopeful sign that COVID-19 is in our rearview.  But it's not just air travel that winks at a return to normalcy.  Millions of Americans are vaccinated, and the majority of states have lifted restrictions. Madison Square Garden, for example, experienced its first sold out concert since the onset of the pandemic when the Foo Fighters took to the stage on June 20th  to play for vaccinated fans, an impressive feat considering New York's struggle to contain the virus in 2020. Other industries are powering back as well, like the online sample industry. (more…)

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COVID-19 Post Pandemic Online Sample

After months of uncertainty, many Americans are cautiously optimistic about saying farewell to COVID-19. Mask mandates have either expired or are set to expire soon, and vaccines are available to anyone ages 12 and older who wants one. Slowly, the country is starting to awaken, and with it, sample companies are assessing where we go from here.

For 15 months, the online sample industry adapted its business strategy to the pandemic reality. Traditional in-person focus groups shifted online, and online surveys were the gold standard. (more…)

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COVID-19 Drove Record Numbers of Multicultural Voters to The Polls

Six months later, the result of the 2020 Presidential Election is crystal clear. Joe Biden won by over seven million votes. Why Americans voted as they did is something sociologists and political scientists will be analyzing for years to come. Trump’s demeanor and policy positions may have contributed to his loss, but his pugnaciousness and far-Right agenda attracted more voters, many of them multicultural, in 2020 than in 2016.

While Trump’s support was increasing, 2020 threw the world a COVID-19 sized curveball. Had the pandemic not occurred, it's likely Donald Trump would still be President. (more…)

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Americans Say Masks Are “Necessary” To Prevent COVID-19 Spread

From grocery stores to airline flights, America’s debate over wearing face masks is playing out on small and large screens globally. What was once seen as a medical imperative has become politicized. Some see mask mandates as an infringement on their constitutional rights, and others, a patriotic duty. According to our research, however, most Americans have this collective request, “wear a damn mask.”

ThinkNow conducted a nationwide online survey among American adults ages 18 to 64 to get their perspective on COVID-19 and wearing face coverings. (more…)

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