All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.
With almost 40% of the U.S. population comprised of Hispanic, African-American, and Asian consumers, we were curious to learn how each group’s holiday shopping habits are similar and different to each other.
In order to help brands and companies better understand these super Holiday consumers and how they compare to the rest of the U.S., ThinkNow Research conducted an online survey of 502 U.S. Hispanic, 245 non-Hispanic white, 249 African-American, and 253 Asian consumers. The ThinkNow Retail™ Hispanic Holiday Shopping Trends study explored holiday shopping habits in depth. This report highlights the top 5 key insights we uncovered among the U.S. Hispanic cohort.
Special Guest, Roberto Siewczynski, Senior Vice President at Epsilon, joins Mario X. Carrasco, Managing Partner at ThinkNow Research, to discuss the key findings of the report:
To learn more, download the full free report: