[Podcast] Beyond the Register – The Correlation Between Multicultural Employees and Consumers
Diversity, equity, and inclusion took center stage in 2020, with many brands rushing to restructure internal teams and re-evaluate advertising campaigns in response to calls for social justice. There was a cultural shift among the general population. Multicultural consumers became the focal point, and forward-thinking brands responded by creating culturally relevant marketing that appealed to multicultural consumers. But the relationship between the brand and the multicultural consumer extends beyond the register to those running the register.