Chapter 3: Utilizing Mixed-Mode Methodologies This is the third chapter of our ongoing blog series on U.S. Hispanic tracking research. 2016 has been a banner year for those in the Hispanic research industry. As awareness of the importance of Hispanic consumers continues to rise among Fortune 1000 and mid-sized businesses, these companies are now seeking actionable insights to help them gain market share among this super consumer. This increased demand for Hispanic market research presents a tremendous opportunity for sample providers looking to provide research companies with high-quality sample. This blog series is aimed at helping sample providers better navigate Hispanic sample requests, specifically those for Hispanic tracking.
Chapter 2: Creating a nationally representative sample This is the second chapter of our ongoing blog series on U.S. Hispanic tracking research. As I mentioned in our previous post, more and more brands are starting to integrate Hispanic sample into their ongoing tracking studies and this present a host of new issues sample companies have to deal with.
The fight for viewers among streaming services has reached new heights. With Amazon winning big at the Emmy’s and Netflix releasing its first feature film, getting new viewers is serious business, and rightly so. The streaming services business is valued at $25.30 billion and projected to grow to $61.40 billion in 2019. Capturing 1% of this business can make the difference between longevity and burnout.
As the U.S. Hispanic population continues to grow in size and influence, more and more brands are starting to integrate Hispanic sample into their ongoing tracking studies. The usefulness of tracking has been recently debated. And the end of tracking has been speculated. But despite the research community’s qualms with this methodology, tracking is alive and well, especially among Fortune 1000 companies.
When Hispanic panels first started popping up in the early 2000’s, many of the first attempts where straight translations of their general market panel with a catchy Hispanic-themed panel name. This was a step forward from no dedicated Hispanic panel and engaging Hispanics within a general market context, but these early Hispanic panels still failed to reach national representation due to the poor translations and lack of transcreation in the panel text.
If you live in California you’ve been bombarded with drought related public service announcements and news stories for the past several months. One would, therefore, assume that everyone in the state is well aware of the drought and its severity.
I was vaguely aware of Bruce Jenner prior to the rise of the Kardashian brand. My mother referenced him several times when I was younger so I had an idea of the iconic Bruce Jenner before he rose to fame a second time as the butt of all jokes on Keeping up with the Kardashians. I found myself immensely intrigued by the interview last week because
A few weeks ago we released some research on Latina awareness of issues surrounding breast cancer as part of our commitment to the Passionate Pursuit of Prevention campaign being undertaken by Healthy Hispanic Living and its partners. We found that, overall, Latinas are less
My business partner had a meeting with the consumer insights person at a Fortune 500 Company last week and mentioned that the executive said they were not focusing efforts on Spanish speaking Hispanics because “They’ll end up speaking English anyway.” I was a bit shocked to hear that comment in 2015 and in the same week that the largest Spanish language broadcaster in the U.S., Univision Communications, announced its plan to go public.
In a recent nationwide study of 18-24 year olds, ThinkNow Research wanted to compare the group’s feelings toward the U.S. military (all branches). Specifically, we wanted to see how Hispanics matched up with non-Hispanics. When asked if they would ever consider joining one of the military branches, 31% of Hispanics said they would, compared to just 24% for non-Hispanics. However, drilling down a few layers showed three very interesting dichotomies within the Hispanic population: