Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers

April 8, 2020 Author: Mario X. Carrasco

Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.