Hispanic Millennials and Healthcare [Infographic]
We are pleased to present a few key findings from Wave 2 of our Hispanic Millennial Project dealing with healthcare. Prepared in partnership with Sensis, the Hispanic Millennial Project looks at Hispanic millennials in comparison to non-Hispanic millennials as well as their older Hispanic (35+) counterparts along a number of key issues.
Background
The Hispanic Millennial Project (HMP) is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The study aims to develop a better understanding of Hispanic Millennials living in the United States and dig deeper into segmentation, points of tension, and differences between U.S.-born vs. foreign-born Hispanic Millennials, as well as with older Hispanics and non-Hispanic Millennials. The study and research will be conducted and released in waves in 2014 and early 2015, where each wave will focus on a different topic relevant to this segment.
We are pleased to offer free of charge the full contents of the report referenced in this blog entry. Please click the link below to get your copy now.