The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and market research firm ThinkNow Research. This study on Attitudes towards Health and Wellbeing captures five key themes about Hispanic Millennials:
The Affordable Care Act (ACA) – aka Obamacare – is gathering momentum. According to the website, ObamacareFacts.com, 11.7 million Americans are estimated to have enrolled in the Marketplaces during the 2015 open enrollment period (Nov. 2014 to Feb. 2015), including 4.5 million who re-enrolled from 2014. For nearly two years now, ThinkNow Research has been tracking Hispanic consumers’ opinion & acceptance related to health insurance
As part of our commitment to the Passionate Pursuit of Prevention campaign being undertaken by Healthy Hispanic Living and its partners, ThinkNow Research has been asking a nationally representative group of Latinas about issues related to breast cancer. Over the last couple months, we asked about awareness as well as current preventative behaviors. In this third installment, we decided to look at whether Latinas were more or less likely than other groups to plan to have breast screenings and mammograms over the next twelve months.
A few weeks ago we released some research on Latina awareness of issues surrounding breast cancer as part of our commitment to the Passionate Pursuit of Prevention campaign being undertaken by Healthy Hispanic Living and its partners. We found that, overall, Latinas are less
Many of us have heard of the Hispanic Health Paradox, the fact that U.S. Hispanics live longer and have better healthcare outcomes than non-Hispanic whites even though whites tend to have higher income and education levels which correlate with longer life expectancy. Unfortunately, that paradox does not hold up for cancer. There is no protective benefit in being Hispanic when it comes to cancer. Of particular concern is breast cancer since it is the most commonly diagnosed and leading cause of cancer deaths among Latinas.
