ThinkNow Research Brings in Industry Veteran to Head Custom Research Efforts

March 3, 2014, BURBANK, CA – ThinkNow Research, one of the nation’s leading Hispanic market research firms, today announced that Carlos Yañez has joined the firm as head of the Custom Research Division. In this role, he will be working closely with clients to design and execute numerous types of research studies.

Yañez began his career at ASI Research. He then spent over a decade at Garcia Research, rising to VP, Quantitative Research. Following that, he worked in Hispanic Research for Knowledge Networks and most recently as Senior Research Director of Multicultural Research at GfK. Over his 15+ year career, his primary focus has been on researching the growing Hispanic market on behalf of his Fortune 500 clients. He holds an MBA from Cal-Poly.

To learn more about ThinkNow Research’s Research Services, Click Here.

ABOUT THINKNOW RESEARCH – ThinkNow Research is full-service Hispanic market research firm that works exclusively with Fortune 5000 companies to help them understand Hispanic consumers in the U.S. In addition to a full range of research services, they also have one of the largest Hispanic research panels available in the industry, conduct a monthly Hispanic Omnibus survey and work with their clients to create customized online Hispanic communities.

To learn more about ThinkNow Research, visit their website or contact co-Founders Mario Carrasco (Mario@ThinkNowResearch.com) or Roy Kokoyachuk (Roy@ThinkNowResearch.com) or call 877-200-2710.