ThinkNow Research and Vision Critical Partner to Provide Businesses Access to English, Bilingual and Spanish Speaking Hispanic Customers Through Vision Critical Insight Communities

March 31, 2015 Author: Mario X. Carrasco

ThinkNow’s deep Hispanic market expertise coupled with Vision Critical’s customer intelligence software enables enterprises to effectively engage with and learn from the growing U.S. Hispanic population.

With 54 million Hispanics living in the U.S., the demographic represents an increasingly important market segment.

Now companies can reach out to the quickly growing U.S. Hispanic population for ongoing, rapid feedback and insight to enable smarter decision-making.

Burbank, CA & Vancouver, British Columbia - April 1st, 2015 - ThinkNow Research, a leader in online market research solutions in the U.S. Hispanic market, and Vision Critical, the leading customer intelligence platform provider, today announced a partnership to offer Vision Critical’s customer intelligence platform to ThinkNow clients and prospects. By continuously engaging with English and Spanish speaking Hispanic customers in a secure online insight community, ThinkNow clients will be able to better understand the opinions and preferences of Hispanics in the U.S. in order to make better business decisions.

Built on the Vision Critical customer intelligence platform, Vision Critical Insight Communities empower enterprises to engage with thousands of their customers on an ongoing basis for feedback that influences business outcomes. Through this partnership, ThinkNow is able to provide its clients with access to thousands of English, bilingual and Spanish speaking Hispanic customers nationwide through a Vision Critical Insight Community.

Founded in 2011, ThinkNow specializes in examining and learning about evolving Hispanic market needs, and how this population’s adaptation to the U.S. affects their purchasing behaviors. According to the U.S. Census Bureau, as of July 2013, about 54 million Hispanics are living in the U.S. By 2060, the number is expected to jump to 128.8 million. ThinkNow helps businesses and organizations learn how to get closer to and better serve this expanding population. The Vision Critical and ThinkNow partnership allows organizations to gather, analyze and translate insight from U.S. Hispanic customers to drive strategic decisions.

“Our Hispanic expertise in the U.S. in combination with Vision Critical’s software technology, allows us to understand the opinions and preferences of English and Spanish speaking Hispanics in a way that hasn’t been made possible before. Being able to provide Vision Critical Insight Communities comprised of Spanish and English speaking Hispanics has opened the doors for current and future customers to have a real dialogue with one of the most important demographics in the U.S.,” said Mario X. Carrasco, managing partner of ThinkNow Research.

“The Hispanic population in the U.S. represents a large and growing group of customers that want their voices heard and their preferences understood,” said Mark Bergen, executive vice president, sales at Vision Critical. “At the same time, businesses want to learn about and attract this increasingly influential demographic. We’re excited to partner with ThinkNow, a true leader in U.S. Hispanic research. ThinkNow customers will now be able to continuously engage with English and Spanish speaking Hispanics through an online insight community in order to make more informed decisions.”

About ThinkNow Research
ThinkNow Research provides innovative market research solutions and delivers Hispanic and multicultural insights, for a variety of companies and government agencies. ThinkNow’s team of professionals, help you with the complete research process from question and study design, to data collection and analysis. Using cutting edge and traditional methods, ThinkNow delivers thorough and customized results through quantitative and qualitative research including brand trackers, omnibus surveys, online communities, copy tests, and more. The company also utilizes its proprietary online market research panel,, which contains U.S. Hispanic panelists of all acculturation levels. ThinkNow is led by Mario Carrasco and Roy Eduardo Kokoyachuk, two of the nation's leading experts on Hispanic Consumer Research in the US.

About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.Hundreds of high-performance organizations use Vision Critical’s technology. Learn more at