From September 15th to October 15th each year, Americans celebrate Hispanic Heritage Month to recognize the contributions and accomplishments of the Hispanic community. This heritage month began as Hispanic Heritage Week under President Lyndon Johnson and was further extended by Ronald Reagan during his presidency. Hispanic Heritage Month carries a theme each year, and we commemorate “Esperanza: A Celebration of Hispanic Heritage and Hope” in 2021. (more…)
Every year around this time, we celebrate the culture, traditions, and contributions of Hispanic Americans. Hispanic Heritage Month is celebrated from September 15th through October 15th. This year, we take this opportunity to highlight the size of this demographic and predict changes on the horizon.
But first, the data. Based on the 2020 Census, Hispanics now account for 18% of the U.S. population. (more…)
Miami is quickly becoming the next Silicon Valley. Fueled by the tech explosion permeating South America and corporate America’s waning interest in settling out west, Miami has become a bustling hub for upwardly mobile Hispanics.
Tech companies looking to put down roots in the coastal city are either looking to secure tech talent or are scouting locations to set up shop, or both. The result, an empowered Hispanic base with the disposable income to buy what they want and need to support multigenerational households or, in some cases, extended family in their countries of origin. (more…)
Six months later, the result of the 2020 Presidential Election is crystal clear. Joe Biden won by over seven million votes. Why Americans voted as they did is something sociologists and political scientists will be analyzing for years to come. Trump’s demeanor and policy positions may have contributed to his loss, but his pugnaciousness and far-Right agenda attracted more voters, many of them multicultural, in 2020 than in 2016.
While Trump’s support was increasing, 2020 threw the world a COVID-19 sized curveball. Had the pandemic not occurred, it's likely Donald Trump would still be President. (more…)
Latino consumers continue to outpace the general market in technology use. This trend is driven primarily by the youth of this demographic. Nearly six in ten Hispanics are Millennials or younger, and Gen Z is the first majority-minority generation. These generations are digital natives and thrive on the mobile experience, which impacts how they interact with e-commerce, social media, and entertainment.
More specifically, Hispanics over-index on e-commerce, especially among Hispanic Millennials, many of whom are bilingual, living in multigenerational households. They act as “digital sherpas,” interpreting the purchase experience for Spanish-dominant loved ones. (more…)
In what seems like a lifetime ago, we began the year full of ambition and resolve because 2020 represented more than a flip of the calendar. In pun worthy comparison, 2020 or “20/20” was supposed to be the year of great vision and clarity. We energized our sales teams with it and redirected our strategic plans. But now, just a month away from year-end, we realize that the clarity we sought didn’t elude us. We clashed with it violently in the streets and on the front lines.
The past few months have been some of the most polarizing in recent history. A global pandemic decimated the economy, and the murders of Breonna Taylor and George Floyd sparked a worldwide outcry for social justice. (more…)
Despite an unprecedented health crisis and economic and social unrest, over 140 million Americans cast their ballot in the 2020 Presidential Election, marking the highest voter turnout in American history. Americans held their breath for four days as votes were tabulated, keeping an eye on battleground states where the race would be won or lost. On November 7, 2020, Pennsylvania officially went “blue,” securing the win for Democrat Joe Biden, now the 46th President of the United States.
But many Americans weren’t rejoicing. Two weeks after the official declaration of the Biden presidency, the country finds itself, once again, embroiled in a heated debate about voter fraud. (more…)