About Us

/About Us

ThinkNow is a technology driven cultural insights agency.

ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment.

ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.

As of April 1st, 2012, ThinkNow is certified by the National Minority Supplier Development Council and approved by the Southern California Minority Business Development Council as a minority owned and managed company.


ThinkNow provides market research solutions that make multicultural consumer’s voices heard by fortune 100 companies, government agencies, and medium size businesses.

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ThinkNow strives to be the voice of the new majority. We believe that listening to multicultural consumers is an economic imperative for organizations to thrive in the 21st century.

The Team

Roy Eduardo Kokoyachuk

Co-Founder and Principal

Roy Eduardo Kokoyachuk is Co-Founder and Principal of ThinkNow. Before co-founding the agency, Roy held executive leadership positions at Warner Bros. Media Research and Garcia Research Associates, successfully launching the firm’s online market research program and opening several market research operation ... Read More

Mario X. Carrasco

Co-Founder and Principal

Mario X. Carrasco is Co-Founder and Principal of ThinkNow, an award-winning, technology driven cultural insights agency based in Burbank, CA. The agency enables companies and government agencies to discover the cultural drivers that influence ... Read More

Carlos Yañez

CSVP, Custom Research – MBA

Carlos has 15 years of experience designing and executing marketing research studies with an emphasis on the Hispanic market. Carlos started his career at Ipsos-ASI as Research Analyst where he was responsible for the statistical analysis and ... Read More

Jannet Torres

VP, Custom Research

Jannet Torres is a seasoned bilingual-bicultural researcher with expertise in qualitative and quantitative methodologies. Jannet spent the first decade of her professional tenure at Hispanic ... Read More

Cesar Amin Escobedo

Product Owner, ThinkNow ConneKt – BS

Cesar started his career at Garcia Research as one of the first hires supporting the first representative Hispanic online panel, Cada Cabeza. Cesar was one of the lead programmers for the panel and gained experience in all aspects of panel management from online portal programming to panelist ... Read More

Greg DeLacy

Director of Client Services

Greg’s history of helping companies brand and advertise in diverse and niche markets began with BrassRing, Inc. where he helped companies nationwide advertise and brand their needs to find tech personnel as an Outside Account Executive. Greg further carved out his expertise into the ... Read More

Deb Zimmerman

Director of Government Client Services

Deb began her career at Cognos, an IBM company, as part of the North American Marketing and Communication group. She soon found her passion as part of the Sales team and began her career of over 20 years. After years of leading Sales ... Read More

Christina Statescu

VP, Account Management

Christina Statescu leverages her experience in Business Development and Customer Relationship Management to help our clients find the right solutions to optimize insights and innovation. A student of consumer experience, Christina has ... Read More

Magnory Rodriguez

Project Manager – BA

Magnory holds a BA in Business Administration and began her market research career with Garcia Research Associates in 1997 as a bilingual interviewer and moved on to the role of General Field Supervisor for all quantitative studies. Magnory developed an ... Read More

Art Padilla

Director of Panels

Art Padilla is a Director of Panels at ThinkNow. He has over eight years of experience in Online Market Research and successful performance-based business ... Read More

Jonathan Saquicili

Product Manager

Jonathan Saquicili is a Latino en Tech. He has worked in tech, entertainment, marketing, non-profit, and tourism. His experience includes CBS Local Digital Media where he started as a campaign trafficker. He later moved to a leadership role at Merkle where he led ... Read More

Michael Velazquez

Account Director, ConneKt & Full Service

With his experience in consultation, design, operations, marketing, and customer service, Michael thrives on helping deliver innovative and responsive products and services to clients. Michael joined ThinkNow in 2020 and is responsible for several functions ... Read More

Advisory Board

Thea Knobel

Venture & Marketing Associate at Techstars

Thea Knobel is the Vice President of Platform and Marketing at GSV Ventures, an early stage venture capital fund investing in startups transforming the future of education. GSV's portfolio includes Master Class, Class Dojo, Coursera, Degreed, and more ... Read More

Thommy Guerrero

Finance & Corporate Development

Thommy Guerrero is the Director Corporate Finance at MediaAlpha, which is is a leading marketing technology company that connects brands with consumers when they are ready to purchase.
MediaAlpha’s platforms power over 50 million ... Read More



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