reports

Total Market Consumer Sentiment Report: Hispanic, African-American, Asian, and General Market

  • Hispanics are noting a significant improvement in their finances compared to last year.
  • Hispanics are noting a significant improvement in their finances compared to last year. African Americans and Asians are on par with Hispanics reporting their finances have improved.
  • Hispanics are more optimistic about family finances for 2015 than they were last year about finances for 2014.
Report Abstract

Our Consumer Sentiment Report integrating Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment. The study contents include the following:

  • Recent Trend in Household Finances
  • Past Year Work Impact
  • Outlook for Household Finances
  • Past Purchase and Future Purchase Intent
  • Outlook For US Economy
  • Perception of American Economy
  • Economic Issue of Greatest Concern
  • Children's Generation Standard of Living