Total Market Binge Viewing Report 2016

  • The number of consumers who prefer watching 3+ back-to-back episodes of their favorite TV show is on the rise.
  • Millennials (ages 18-34) are clearly leading this charge.
  • Hispanics are the most likely to binge watch their favorite show; Non-Hispanic Whites are the least likely to.
Report Abstract

Our Total Market Binge Viewing 2016 Report provide insights about Total Market, Hispanic, Asian, African-American, and non-Hispanic White binge viewing habits. The study contents include the following:

  • Preference for Watching TV
  • Ideal Number of Episodes Watched Back-to-Back
  • Watch Full Season of TV Program in One Weekend / One Week
  • Binge Viewing Alone vs. With Others
  • How Watch TV Programming Most Often (Live vs. Streaming/Netflix, Hulu, etc.)
  • How Watching TV in Binge Sessions (Netflix, Hulu, etc.)
  • TV Service Received at Home