ThinkNow Retail™ Asian Holiday Shopping Trends [Snapshot] 2016

  • The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion.
  • The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion.
Report Abstract

Our snapshot report looks at the top 5 insights uncovered from our ThinkNow RetailTM : Total Market Holiday Shopping Trends report. The study contents include the following insights from the Asian cohort:

  • Asian-Americans Are Online Shoppers
  • Online Reviews Are Critical
  • Asian-Americans Think Outside The Friends/Family Box
  • Black Friday Is Big For Asian-Americans
  • Online Offering Is Critical For Asian-Americans