ThinkNow Retail™ Report 2018

  • Close to one-fourth of holiday shoppers will begin their holiday shopping before October.
  • The most popular month to begin is November – this is especially true of Millennials.
  • On average, consumers will spend $506 on gifts this holiday season. This is $70 less than last year’s average.
Report Abstract

Our latest report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season. The study contents include the following:

  • Peak Holiday Shopping Periods
  • Anticipated Average Holiday Spend
  • Holiday Gift Ideas and Purchase Methods
  • And More...