ThinkNow Pulse™ Hispanic Consumer Sentiment Study 2017

  • 43% of Hispanics said their financial situation improved compared to this time last year, an increase of 8% points compared to one year go.
  • The improvement seen among Hispanics was felt most by the Less Acculturated and Bicultural segments.
  • Similar to 2015, about one-quarter of Hispanic adults said that they or someone in their family lost a job in the past year.
Report Abstract

ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse TM study:

  • Recent Trend in Household Finances
  • Recent Trend in Household Finances by Hispanic Acculturation Level
  • Changes in Employment in 2016
  • Outlook for Household Finances
  • Perception of America's Economy
  • Outlook for US Economy
  • Planned Purchases for Next 12 Months
  • Economic Issues of Greatest Concern
  • Outlook in 2017 Following Presidential Election