ThinkNow Entrepreneurship Report 2018

  • Overall, nearly half of American adults say they are interested in owning their own business but have not started.
  • Most young Americans have a desire to become business owners.
  • Overall, 4-in-10 American adults believe that owning a business is a strong indicator of success.
Report Abstract

ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services. The study contents include the following:

  • Success and Business Ownership
  • Business Ambition
  • Motivation
  • Obstacles/Challenges
  • Business Owner Resources